I Died TWICE (OOHSCA) and Survived Cancer For A Reason 
- Now I Want To Share What I've Learned With You!

Please take a few minutes to listen to my story - and how it could so easily be yours!

The Pioneer Program: 
Take Back Control of 
Your Heart Health in 90 Days

Back in 2021 we created the Pioneer Programme — 
a structured, three-month deep-dive for people who were anxious about their heart health. Over the next 2 years we were able to help more than 100 people lead better, healthier lives with less anxiety.
Now we are Back!

The Pioneer Programme

A three-month, expert-led journey modelled on the exact path I and followed to rebuild my own heart — and leave the anxiety behind for good.
We have already helped over 100 people understand better their heart disease and how to build back to living long and healthy lives - Now is your chance to join this unique group!

Book Your Free Discovery Call Today

A clear, expert-built path to help you reduce your cardiac risk — no more contradictory advice. The strength that comes from knowing exactly what to eat, how to move, and what to ask your cardiologist. The re-assurance of being part of a group and knowing you are not alone in this!

You don't expect it to happen to you - I certainly didn't.
I was fit. Lean. Competitive triathlete.
But my wife still got that call. 

What followed was not just recovery.
It was years of relentless questions...

  • About Blood Markers
  • About Cholesterol, Lp(a)
  • About medications and there efficacy
  • About Metabolic Health
  • About Nutrition, Sleep, Excercise
  • About prevention instead of reaction.

Eight years ago, my wife was wondering why I was late home.
Then the phone rang — 
and in a single moment, her world collapsed.
I had suffered sudden cardiac arrest.
Clinically dead. Fighting for my life.
I was unconscious.
She was the one who had to look to an uncertain future and was left to face the unthinkable.


PIONEER 9.0 ABOUT TO BEGIN!*

*Numbers Strictly Limited

I didn't create this from a textbook. I created it from asking two question:
Why did this happen to me?- I though I was doing everything right, right?
And Why did I survive? – I could have so easily slipped away from this sceptered orb…
Two heart attacks followed by cancer. A few years of being told "take the pills, rest, and hope for the best." I know what it feels like to listen to your doctor, passively noding your head whilst thinking, yes, but WHY ME?
The Pioneer Program is the path I wish someone had handed me. Not a generic "eat well and exercise" leaflet. Not another "one size fits all" cocktail of drugs. A real, structured, Deep Dive 90-day plan — built around the cardiologists, nutritionists, and exercise experts who helped me, and others like me get our lives back — and created to give you the same thing they gave me: 
the confidence that comes from knowing what to do, and why.
This is not a course. It's the path I followed. And it's open now to you - 
but we can only take the first 10  at a time.

If Your Answer Is Yes To Any Of The Questions Below Then This Is For You:

  • ​I Have already been warned by my Doctor about cholesterol levels
  • ​I have been told to watch my blood sugar levels as I might be becoming pre-diabetic? 
  • ​I have Palpitations or Heart Rhythm Problems Recently, and wondering what could it mean?
  • ​I have already had some issues with my heart (angiotherapy, stents etc.) 
  • ​​I have a family history of Heart Disease but not sure what to watch for or have tested
  • ​I have already  had a heart attack and are looking to find advice and help about what to do now

For a FREE consultation to discover if you are a good fit for the Pioneer Programme then 
book a call directly here below:

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Here's What Some Of Our Previous Pioneers Had To Say About It: 

Hi Mark,
I wanted to thank you for your amazing program.
I have learned so much in just a month's time and can't wait to hear the rest of your speakers.
Although I don't per se have known heart disease yet, I have so many patients that do and your program is going to help me give better care. It also gives me ideas on understanding fundamental causes for inflammation which is what I believe to be the root cause of chronic diseases.
You have introduced me to so many new concepts and ideas. Watching the video about the structured water was interesting. 
Anyways, I just wanted to let you know how appreciative I am of you.
Flora

Hi Mark
Aw Mark, thank you so much for your understanding. Of course I understand you would never put me under any stress. You are the gentlest, kindest most understanding person I know. I am blessed to know you and have you accompany me on this journey. 😊
Faustina

Hey Mark
Thanks so much for everything that you have put together. I have learned so much  in such a variety of topics from oral hygiene to making my own yoghurt.  Being in a such a group together has really helped too. thanks for all your work and enthusiasm.
Dave

Who Am I?

Exactly 8 Years Ago I Was Extremely 
Fit And Healthy... (Or So I Thought!)
...That Was All Suddenly About to Change!
My Name is Mark Felstead, 62 Years Old and until 8 years ago I was a very fit triathlete, often taking part in competitions and thinking I was doing everything right for my body and my health.
For most of my adult life I have I exercised and trained regularly, I ate what I thought was a healthy diet, I watched my weight, and I did not smoke…
Things were all to change very suddenly on a Wednesday Evening in August 2018…
I left my home with my racing bike to compete in a local duathlon. I kissed my wife and my daughter goodbye, not knowing it was very nearly the last time I would see them…
2hrs later, as I was nearing the finish line, I collapsed…. Sudden Cardiac Arrest, a so-called Widow Maker. Clinically dead on the spot. 
Luckily (oh so luckily!!) two of my fellow competitors were very quick to act and kept me alive (CPR) until the emergency services arrived (they were also Doctors which helped!!).
I woke up 10 days later out of an induced coma… but that is a story for another time.

Here Are Some Of The We Love Our Heart Experts Who Will  Join Us In The Pioneer Programme

The Pioneer Program brings together the cardiologists, nutritionists, and exercise experts I have come to trust with my own heart — and now with yours

Ivor Cummins

Dr Scott Murray
Venturi Cardology

Dr Malcolm Kendrick
The Clot Thickens

Dr Sarah Myhill
Nutritionalist

Dr Stephen Hussey

Dr Sanyjay Gupta
Cardiologist

Dr William Davis
Wheat Belly

Graham Phillips
Pharmacist


The Pioneer Program* is structured around three pillars: cardiology, nutrition, and exercise. Each one is led by an expert in their field, and every Pioneer walks the same path I did.
What it contains:
*Weekly online calls with our experts to listen, to learn and the chance to voice your own concerns supported by fact sheets, literature and case studies to help you understand.
*Latest AI tools to help you asses your current risks and suggests areas to highlight to really move the needle.
*Wearables to help you track blood sugars / sleep / HRV and other metrics.
And most importantly - to become part of a community on the same path as you - sharing their stories and best practises to help you find your best path – not the "one size fits all" 
band-aid you mostly hear from your doctor.
Let us provide you with the vital information that will help answer:
  • ​What the role of Cholesterol is in my blood and does it deserve its bad reputation?
  • Can I lower my cholesterol by a change in diet?  - should I even try?
  • ​What should I look for in my blood test results that could be an early warning?
  • ​What does metabolic illness and insulin resistance actually mean?
  • ​ What signs should I look for ?
  • ​What is leaky gut?  What can I do to find out if I have it ?
  • ​What is Lp(a) and what does that mean for my heart health? 
  • ​Can I lower Lp(a) through diet or lifestyle change?
  • ​How important is vitamin D3 and what are the right amounts to have?
  • ​Are supplements or vitamins meaningful against heart disease?
  • ​What types of diet changes should I make to improve my metabolic health?

We can help you find answers to the questions above, questions you dare not even ask your own Doctor!!

*The Pioneer Program does not offer individual medical advice. Our experts contribute their knowledge and frameworks; your protocol should be discussed with your own cardiologist or HCPSmall Call to Action Headline

"It is so easy to believe that heart attacks are something that only happen to other people"
Mark Felstead
Up to 45% of all Heart Attacks Are Asymptomatic

That means they happened without virtually any warning or previous symptoms
35 % Do Not Survive Their First Heart Attack
In the case of Sudden Cardiac Arrest only 6% Survive!!
How Lucky am I!!!
Do you feel so lucky?
Heart Disease is the number 1 cause of Death Worldwide

How Well Do  You Know Your Risk of You Being Effected?

Learn How To Asses Your Risk Of Having A Heart Attack
Even If You Are Without Any Obvious Symptoms!


We cannot offer cures*, there are no silver bullets to heart disease, but we can provide you with a way to recognise your own risk from heart disease using the most modern and accurate techniques available today and then guide you along the measures that may be necessary to help you address any issues before they become critical !

*The Pioneer Program does not offer individual medical advice. Our experts contribute their knowledge and frameworks; your protocol should be discussed with your own cardiologist or HCP

If You Don't Do It For You... Do It For Your Family !

How much does it mean to you to:

  • See your child finish school?
  • Watch them Graduate?
  • ​Get Married and have Grand children?
  • ​Or share that once in a lifetime trip with your partner?
WARNING: News Just In! 35% of victims do not survive their first heart attack!!
Helping one person might not change the world but it could change the world for one person.
 I am Putting My Name To This .....

My Story is REAL and GENUINE and so is my purpose... to save someone like you from having an unexpected Cardiac Event that could not only be fatal for you, but would devastate your Family and Loved Ones.

We Love Our Heart is family and future orientated - this is not about us, but about the next generation. It is about being able to make an impact to the lives of others - your life and that of your family as well as our own through better education about, and awareness of, heart disease- 
 the more successful we are, the greater impact we can make

We Love Our Heart is not a big business or a brand, just a man, a human like you, and this isn't B2B or B2C. This is Human to Human. Heart to Heart. So let's be human and have heart - I can only offer the Pioneer Programme for a limited period of time.
Who is Behind We Love our Heart?

Mark Felstead

Ivor Cummins

The Questions Every 
Pioneer Asks First:

Q: Is this another "wellness" course

A: No. The Pioneer Program is built around practising cardiologists, nutritionists, and exercise experts — and around the same path I followed to rebuild my own heart after two heart attacks. Every recommendation is grounded in real clinical practice.

Q: Will I get individual medical advice?

A: No — and we say that clearly. The program gives you the framework, the experts, and the questions to ask. Your cardiologist or HCP remains the person who decides your medical care. What we do is help you walk into that next appointment informed, prepared, and confident.

Q: How much time does it take per week?

A: Around 3–4 hours per week — one expert session, one community call, plus your own habits. The whole program is designed to fit around a real life, not replace it.

Q: I've already had a heart attack / stents fitted. Is this still for me?

A: This program was built by someone who has had two (and more stents you can wave a branch at!) The path is for people who want to stop being a patient and start being a Pioneer.

Q: What does it cost?

A: The Pioneer Program is a 90-day commitment. Full pricing, payment plans, and what's included are shared on the discovery call — because the right fit matters more than the price tag.

Q: Can I talk to you before I decide?

A: That's exactly what the discovery call is for. Book below.

Well Done - You Have Come this Far - 
Now Book That Call!

If the Pioneer Program feels like the right next step, the next step is a 30-minute call with me. We'll talk about where you are with your heart, what you've already tried, and whether the Pioneer Program is the right fit for you. No pressure, no script — just a real conversation.
Copyright 2026 We Love Our Heart- All Rights Reserved